technology

From first sale to ₹100 crore: The new playbooks building consumer brands in India

Livemint
byRadhika P Nair
Wednesday, October 7, 2026 at 11:37 AM
From first sale to ₹100 crore: The new playbooks building consumer brands in India

Three post-pandemic consumer businesses show how founders are finding customers, developing products, building brands and scaling in a market where the barriers to entry have fallen.

Down South in Chennai, techie Deepika Selvaraj heard about Go Zero ice cream from a friend and decided to try it out. I have been trying to reduce my sugar intake, so I thought I should go for a heal… [+15995 chars]
Language

eng

Source

Livemint

Category

technology

Added

274d ago