Data, design and dosa batter: How Instamart is turning your 10-min craving into a private label empire
Livemint
bySowmya Ramasubramanian, Samiksha Goel
Sunday, March 8, 2026 at 11:30 AM
Private labels are usually invisible and price-led. But Swiggy Instamart wants them to be visible and aspirational. By blending hyperlocal data with bold design, Swiggy’s Instamart is trying to build an FMCG food and beverages brand within its delivery app ec…
It didnt look like a typical grocery brand at all. It felt more like something youd pick up at a boutique food store, Anupama told Mint. Price was not a factor but the presentation on the screen defi… [+13065 chars]
Language
eng
Source
Livemint
Category
technology
Added
110d ago
