Tyre marketing is no longer about tyres; it’s a memory game
Bestmediainfo.com
bySandhi Sarun
Thursday, May 7, 2026 at 04:23 AM
As consumers engage only at replacement moments, brands are focusing on long-term recall through sports properties while using digital ecosystems to convert intent and reinforce trust across the value chain
New Delhi: Tyre advertising is moving beyond tread patterns and mileage claims. India’s tyre brands are spreading spends aggressively across television, digital and dealer ecosystems as replacement-d… [+8094 chars]
Language
eng
Source
Bestmediainfo.com
Category
sports
Added
68d ago