The great viewership divide: Why sports is beating entertainment
Livemint
byLata Jha
Thursday, June 4, 2026 at 05:37 AM
IPL’s scale and live appeal continue to dominate viewership, while fragmented audiences and long gaps between releases have weakened general entertainment. To stay relevant, the industry must build community-driven experiences, not just content.
The IPL advantage
Sports viewership is increasing due to its live, time-bound nature and strong community appeal. It is also easier to access now, with multiple language feeds and wider digital reac… [+4379 chars]
Language
eng
Source
Livemint
Category
sports
Added
40d ago