Europeans are drinking less beer. Heineken’s Europe boss has a plan to avoid a brewing hangover
Fortune
bySam Birchall
Thursday, October 8, 2026 at 11:49 AM
As Heineken battles falling beer sales, its European president is hoping that cost cuts, a restructure, and a push into alcohol-free beer can help slow the decline.
This summer was a bright moment for Europes brewers. Hot weather and the FIFA World Cup packed out beer gardens, and in Britain, the night that England beat Panama was pubs busiest of the year, with … [+6130 chars]
Language
eng
Source
Fortune
Category
business
Added
5d ago
